The central dilemma of macro-economic policy is not the choice between Essay

The central dilemma of macro-economic policy is not the choice between using monetary or fiscal policy but whether to intervene - Essay Example The macro-economic policy is concerned with carrying out certain economic objectives. These objectives aim to eradicate the main macro-economic problems within an economy. These include unemployment, inflation, and negative balance of payments position, a low rate of economic growth and inequitable distribution of wealth (Stan lake, Grant, pp.499, 1967). Macroeconomics conventionally has two governing views on policy; these are interventionist and laissez-faire (Dixon, pp.2, 2000). The paper, before examining these two views in details, will describe monetary and fiscal policy. Monetary and fiscal policies are the two instruments that the government uses to tackle the amount of expenditure floating in the economy. This is because levels of expenditure highly affect the level of inflation, growth, and unemployment. There are varieties of different forms of government macroeconomic policies. However, the best known and the widely used are fiscal policy and monetary policy. These belong to the demand-side economy that is these policies have the aim of affecting the level of aggregate demand in the economy. In a concise form, aggregate demand of a country is as follows: AD= C+I+G-T+(X-M) Where C=Consumption I=Investment G=Government Expenditure T= Taxes X=Exports M=Imports (Universitip, N.p., N.d). Both fiscal and monetary policies are part of the ‘Keynesian’ school of thought that will be discussed in the paper. These two policies can ‘fine-tune’ various economic problems within the economy such as inflation and output growth (Langdana, pp. 10, 2009). Fiscal policy caters to the two components within the economy i.e. Government expenditure and taxes. If there are inflationary pressures within the economy, then the government can increase the level of direct or indirect taxes, or it might also decrease government spending. Both these measures will reduce inflation in the economy. However, during times of recession, the government can incre ase the government spending. This will cause an injection of money into the economy, bringing it out of the recession. In addition, during war years, various countries especially USA saw massive increases in government spending, thus increasing the growth rate. The increase in spending was to due to the funding of the war. The level, the timing, and the composition of taxation and government spending can have an important effect on people’s lives (Stan & Grant, pp. 503, 1967). Monetary Policy also affects the level of aggregate demand. The tools that are used are either the rate of interest or the supply of money. In many countries, it is an acceptable view that the control of the money supply is probably the most significant tool to affect the level of demand in the economy (Stan & Grant, pp. 521, 1967). An increase in the level of interest will mean less spending, because people will tend to save more in such times, because the return on saving will be higher. However, when the interest rate is low, the cost of borrowing will be less, meaning that there will be an increase in borrowing and hence consumption. Therefore, the monetary policy is very important because it affects the level of aggregate demand. One very recent example of the importance of monetary policy is that during the Crash of 2008 in United States, for two years, the interest rate was maintained at 1% (New Work, 2008), which meant that the level of consumption was

Recruitment and Staff Selection Essay Example | Topics and Well Written Essays - 500 words - 1

Recruitment and Staff Selection - Essay Example Online advertising focuses on reaching to extended audience from different geographical locations and provide the candidates with detailed information on the application process, company information and site tours to generate interest among candidates to apply. Effective strategies applied in designing of recruitment ads include content layout that spells consistency in presentation, clarity in communication of job responsibilities, company information and desired candidate profile. For the purpose of illustrating the strategies for designing an effective job posting, the paper analyses two job postings for medical assistant (provided as annexure). The first ad posting is for a medical assistant in Park Specialty Clinic located in Salt Lake City, Utah. The advertisement provides the audience with a bold heading in blue stating the job position, location, name of clinic and the department for which the vacancy is posted. This provides the audience with the vital job information and those who are not interested in the given location, position or department do not have to waste time reading through the whole advertising. The body of the advertisement begins with an introduction to the healthcare organization and provides the job-seeker with the reasons why they should join this organization. This is followed by a description of medical assistant, associated job responsibilities and the qualifications the potential candidate must have in order to apply for the posi tion. The second advertisement follows a similar pattern however, the presentation is more effective since all the points are mentioned in distinct paragraphs and bullet points are used to focus the essential requirements. This posting provides the candidates with detailed information on the salary range and employee benefits. The primary difference between both the advertisements is the use of content and

Impact of Arthashastra on Modern Warfare

Impact of Arthashastra on Modern Warfare ARTHASHASTRA AND ITS RELEVANCE IN MODERN WARFARE AND COUNTERINSURGENCY/COUNTERTERRORISM PHILOSOPHY â€Å"In the happiness of his subjects lies the kings happiness; in their welfare his welfare. He shall not consider as good only that which pleases him but treat as beneficial to him whatever pleases his subjects†¦An archer letting off an arrow may or may not kill a single man, but a wise man using his intellect can kill even reaching unto the very womb.† The Arthashastra INTRODUCTION SITUATING THE ARTHASHASTRA Historical Background 1. Kautilya, also known as Chanakya or Vishnugupta[1] was the key advisor to and the genius behind the strategy undertaken by the king Chandra Gupta Maurya (317-293 B.C.) who stopped the advance of Alexander the Greats successors and introduced the Golden Age of India.[2] The Mauryan kingdom united and amalgamated the Indian sub-continent into a single entity for the first time, thus creating the concept of Indian nationhood. The Mauryan Empire extended from the Persian border in the West to Burma in the East covered most of peninsular India.[3] The empire lasted 150 years until about 180 BC, after which the empire dissociated[4] into several fragments. Kautilya was the chancellor to Chandra Gupta Maurya, and he composed the Arthashastra to counsel a ruler on how to defeat ones enemies and rule for the general good. The Arthashastra was very influential in ancient India up to the 12th century AD, when it faded from the public eye. The text, however, reappeared in 1904 and was publis hed in English in 1915.[5] 2. Artha[6] of Arthashastra stands for wealth, but it has a much wider significance. As enunciated by Kautilya, wealth of a nation is both the territory of the state and the inhabitants of the state. Thus economics is at the heart of Arthashastra. A healthy economy and loyal subjects can be achieved by having an adequate balance between the treasury of the state and the welfare of the people, was preached by Kautilya. This was to be achieved by maintaining law and order and adequate administrative machinery.[7] Thus the Arthashastra also contains the enforcement of laws (Dandaniti) and the details of the organisation of civil service and duties of state officials.[8] Arthashastra Overview 3. Written about 300 B.C., Kautilyas work was pitched to teach with the various intricacies of governance and politics to the king.[9] Kautilya has covered the subject in depth and offers insights into various spheres of statecraft, war and diplomacy. Kautilya wished his king to become a world conqueror[10] hence his analysis of the types of war, his doctrine of assassination, sowing discord amongst the enemy, use of spies, religion, superstition, along with the use of women to create conflicts in the enemy camp are engrossing and unputdownable.[11] 4. Books of Treatise. The Arthashastra is divided into 15 books, 150 chapters, 180 sections and 6,000 slokas.[12] The books are arranged in a manner that the initial books deal with internal administration and the later books on a states relations with its neighbours. Interestingly, there exists a very prominent mention of the ancient Navy as he has mentioned the ‘superintendent of ships in Book II. He may have foreseen the advantages of a sea borne force and a Navy.[13] 5. Science of Arthashastra. Kautilya believed that a rulers duties included the internal administration of the country, protection of the state from external aggression, maintenance of law and order within the state, and the welfare of the people. New territory had to be acquired by alliance or conquest for the prosperity of the state and also in the political environment existing then, which had many kings, anyone content with his own territory was likely to fall prey to hedgemonistic ambitions of the other. 6. Spectrum of Arthashastra. Kautilya argued that a nation could never achieve prosperity under a foreign ruler; indicating that independence was a pre-requisite for prosperity and economic progress. At the macro level, the Arthashastra covers the entire gamut of human society, the establishment and continuance of a nation state, foreign policy, war, civil law and economics. At the other end of the spectrum, the book delves into the building blocks of a society by clearly defining standardised weights[14], measures and time, values and taxes on commodities[15], metallurgical standards[16], sources of state revenue[17] and a detailed analysis of the composition of an army and forts.[18] 7. National Security. Kautilya insisted that all threats to national security must be eliminated at any cost to the state, while no enemy must be privy to the inner machinations and processes of ones own state â€Å"Like a tortoise, the king (state) shall draw in any limb of his that is exposed.†[19] Internal stability was the harbinger of economic well being. However, to maintain internal and external security, Kautilya proposed a massive network of spies and agents operating within the state and also in surrounding and enemy states. Detailed descriptions of espionage and counter-espionage activities, physical punishments and torture for internal security set this work apart from any other political treatise. 8. The Arthashastra is thus a mixture of both what we applaud today and what we consider to be reprehensible. Kautilya wrote his book about 2300 years ago when extreme forms of governance were commonplace and the primary task of the ruling monarch was primacy of his state and a policy of expansionism. While Kautilya was quite willing to reward those who served the state, he seemed to have an obsession with using the discipline of the laws to make everything in the kingdom ‘just right. In the Arthashastra, everyday life in all its multifarious activities comes in for careful regulation and adjustment, from the ‘cooking pot to the crown.[20] CHAPTER II METHODOLOGY Statement of the Problem 9. The aim of this paper is to study the teachings of Arthashastra in order to determine its relevance and yield insights into military strategy and warfare with emphasis on counter insurgency and counter terrorism. Hypothesis 10. The concepts of defence and war as enunciated by Kautilya are as relevant in the 21st century as it was in the 3rd century BC. Justification for the Study 11. The Arthashastra is essentially a treatise on the art of government and specially focuses on aspects of internal administration and foreign policy. It has been translated as â€Å"Science of Politics†, â€Å"Treatise on Polity†[21] or the â€Å"Science of Political Economy†.[22] However, the best description of the word comes from Heinrich Zimmer who translates the word as â€Å"Timeless Laws of Politics, Economy, Diplomacy and War†.[23] 12. Two thousand three hundred years ago, Kautilya compiled the Arthashastra and with it he proved to be a kingmaker as he enabled the inception of the Maurya dynasty. The Arthashastra has endured the test of time and it has since withstood the test of credibility. We will be enriching ourselves if we learn and grasp even a fraction of the wisdom that Kautilya embodied. 13. Our ancient scriptures have been neglected and Western principles and teachings propounded in our literature, including military literature due to ignorance of students and insufficient importance by teachers. 14. Kautilyas treatise enraptures in many ways, the complexity of our current world. The problems that existed then, persist in a more widespread and magnified manner in the contemporary world. The principles of Military strategy followed by Kautilya are also relevant in the contemporary world. 15. Study of his military strategy will throw some light on the in-depth knowledge of warfare in ancient India and will provide important lessons for conventional and unconventional warfare in the modern world, besides enhancing understanding and pride in our country and its thinkers. The lecture by Dr Gopalji Malviya, sparked the inquisitiveness and determination to study the Arthashastra. Scope 16. The scope of this paper is restricted to the study and analysis of the aspects related to warfare as enunciated by Kautilya. The study does not include his precepts on the social, political and economical structure of an ideal state. Though Kautilya has treated foreign policy as an important part of warfare, only brief mention where necessary would be made. The famous Mandala theory[24] has hence been consciously left out. Also the actual battle fighting and formations described in detail have been omitted to maintain focus on strategy. The study will cover the relevance of Arthashastra and its importance for modern warfare, counter insurgency and counter terrorism. 17. Though a sincere effort has been made to cover the relevance, trying to expound on Kautilyas immense wisdom presents a remarkable challenge. Therefore, throughout this dissertation the work of Kautilya is quoted to speak for itself. Methods of Data Collection 18. There are a number of books written on Arthashastra. Though some books are in Sanskrit and some are literal translations, some books are available in college library on the Arthashastra notably by LN Rangarajan, R Shamashastry, MV Krishna Rao and Roger Boeshe. Some data is also available on the internet and journals. A bibliography of sources is appended at the end of the paper. Likely sources include the following:- (a) Books written by eminent authors as mentioned above. (b) Papers submitted by researchers. (c) Information available over the internet. (d) Discussions with teachers and professors of history. Dr Gopalji Malviya was gracious enough to grant some valuable time for a ‘one on one discussion. His encouragement, advice and passion for the subject made the research meaningful. Organisation of the Dissertation 19. The dissertation is organised into six chapters. Chapters one and two deal with introducing the subject and the methodology of the research. It is proposed to study the subject under the following heads:- (a) Chapter III Principles of military strategy in Arthashastra. (b) Chapter IV Relevance in 21st century conventional warfare. (c) Chapter V Relevance in fourth generation warfare. (d) Chapter VI Conclusion. CHAPTER III PRINCIPLES OF MILITARY STRATEGY IN ARTHASHASTRA 20. Kautilya has enunciated many military strategies in the Arthashastra. Most importantly he does not seem to have made much distinction between military strategy and that of statecraft. He believed that warfare is an extension and an integral part of statecraft.[25] He has covered an array of strategies over a vast canvas from the actual fighting and planning, to training and deceit. Some of these will be discussed in this chapter. Planning a Campaign 21. Kautilyas most striking doctrine is his discussion of planning a campaign -â€Å"The activity of one setting out on a campaign deals with the factors to be taken into account before the king (state) decides that it is in the states interest to commence the campaign†.[26] Kautilya brings out the various facets of planning a campaign. He enunciates eight factors which are to be critically considered for determining whether a campaign would end in success, prior to making preparations for war. The factors that he considered for a successful campaign included Power (military, intellectual and morale), place and time, revolts and the rebellion in the rear, the calculation of losses, expenses and gains and the likely dangers of treachery. Few of the factors are discussed below:- (a) Power. According to Kautilya, the most important factor is of power. Power included the military might, and the economic strength of the adversary, and also the intellectual power, and t the ability of the enemy to carry out a objective analysis and not to be swayed by emotion or opinions. He even lists out the order of the three constituents of power to be Intellectual power, Military might and Enthusiasm and morale in the decreasing order of importance. Kautilya says that though the mightier king may be endowed with better war machinery and that he can buy heroic fighters, the Power of good analysis and judgement (which include intelligence and the knowledge of politics the two eyes of the king) are superior to sheer military strength. The operational ‘fFactor of fForce as spelt out in present day warfare encompasses the tangible (personnel, weapons, mobility, fire power and logistics) and the intangible elements (leadership, morale, discipline, training, doctrine and mo tivation).)[27] The human element that is the power of good counsel and intellectual power has been given the highest importance by Kautilya, unlike modern thinkers who give more importance to the military might. The intangible human elements are difficult to quantify and hence tend to tilt the balance if not correctly assessed. Hence to compare two opponents as emphasised inemphasised in the Arthashastra ,Arthashastra, their power in all aspects needs to be compared.[28] Kautilya gives least importance to morale but adds that ‘Tthe night before the battle is to be used for preparing for battle and building up the morale[29] of troops.[30] (b) Place/Terrain[31]. The next important factor to be considered is the place andplace and the terrain.[32] Employment of infantry, horses, elephants and chariots have been given the due importance with respect to terrain[33]. He has articulated that the land being used for conflict should be unsuitable for the enemy and suitable for own operations. This terrain is a smaller manifestation of the operational ‘Factor of Space. as given in the present day references on Operational Factors. The present day conventional warfare propagates that the free movement of ones forces and the space available are crucial for success in war. An example of denial of space is the concept of Blockade. Thus the importance of space was evident to Kautilya except the new concept of cyberspace. However his postulate that on each kind of space the king should undertake such works to increase his power[34] is still relevant. (c) Time/Campaigning Season. Kautilya has laid stress on timing[35] and selection of season for an expedition. He recommends that the climate and the time or duration of a campaign (day, night, fortnight, month, season) is of great importance. His concept of space is replicated as he articulates that the time of conflict should be unsuitable for the enemy and suitable for own operations.[36] He also states the various kinds of warfare and weapons to be used in different seasons . ‘An army consisting mostly of elephants should be used in rains or when plenty of water is available, camels and horses may be used in little rain or areas with muddy water.[37] The operational factors in modern warfare give serious consideration to the factor of time. Time has further been divided into preparation time, warning time, reaction time, decision cycle time etc. Durations of the campaign and the interval between two consecutive operations should beare kept short to be maintain a high tempo. This is brought out by Kautilya when he recommends that ‘whenever the king is superior, he shall not waste any time and should proceed against the enemy whenever by doing so the enemy can be weakened or crushed. Due to new technologies the pace of thein present day warfare new technologies are enlarging the area of combat is growing and at the same time compressing the time factor is being compressed. Thus tThe critical evaluation of time, and the various weather parameters and advices such as theand terms for planningfor planning a long, medium and short war as given in the Arthashastra remain relevant even today. (d) Troop Mobilisation. He Kautilya lays down the criterias in great detail which are required for mobilising each kind of troops. like Tthe standing army, is to be chosen if the threat is great and from well trained troops, however the territorial army is to be chosen if the enemy is weak. Tthe militia or is to be mobilised if the enemy is weak and it is only a law and order problem. Ffriendly or allied forces. are to be used when the king and the ally have the same objective. Without any remorse he adds that the jungle tribes should be used when there is a gain to the king, whether they win or lose in fighting the enemy ‘Just as a Chandala stands to benefit when a wild dog fights a wild boar. Combat potential concept in the present day concepts operational art states that combat potential is converted into Combat power by mobilisation of troops and start of conflict.[38] Even Kautilya has rightly emphasised the importance of troops and thus their bearing on the factor of for ce. Kautilya prefers an army of trained Kshatriyas[39] or a large force composed of Sudras and Vaishyas[40]. He was the first Indian statesman to consider the lower castes to fight wars. (e) Other factors. The other factors he discusses in planning include the revolts and the rebellion in the rear, the calculation of losses, expenses and gains and the likely dangers of treachery. Thus Kautilya has also brought out the fact which present day planners also abide by; of not planning or initiating military action without adequate forces and in the presence of unreasonable military or political constraints. Though most planning is valid only till the first contact with the enemy, still a complex almost mathematical analysis of gains and losses was carried out to justify going to war. (f) Power Place Time relation. The relationship of power, place and time to wage a war had various interpretations during that period. However Kautilya has clearly enunciated that though each of these components is important, none is more important than the other and all are interdependent. The fact that Kautilya understood the concept of space-time-force relationship and dynamics is a revelation. He postulated that only when the king finds that he is superior in power space and time shall he proceed against the enemy. â€Å"Force is important for a campaign; just as the collision of an unbaked mud-vessel with a similar vessel is destructive to both, so war with an equal king brings ruin to both†¦place (space) is important as a dog, seated in a convenient place, can drag a crocodile and a crocodile in low ground can drag a dog†¦time is critical as during the daytime the crow kills the owl and at night the owl the crow.†[41]His analysis of Force-Space-Time in the quot e shows that the correct forces need to be deployed in the correct terrain at a time of their choosing for maximum effect. The analogy of the crocodile being dragged by a dog would refer to a vastly superior force being inexorably drawn away from their base into an area of operations that is favourable to the smaller enemy (large conventional forces fighting insurgents in urban areas). All the factors listed by Kautilya need to be considered whilst planning a modern day conventional or unconventional campaign. Internal Security 22. Physical Security. The security of own kingdom consisted of physical security and also the capability to prevent treachery, revolts and rebellion.[42] The frontier post and forts (consisting of mountains, rivers, jungle and deserts) provided physical security. The details of fortifications are placed at the Appendix _______. Thus the importance given to internal security was immense. Demobilisation of troops was carried out in times of peace to save money and they were mobilised again for conquests. However the forces guarding the forts, royal property and the kings own guards were never disbanded, thus ensuring the importance of internal security. Besides Kautilya was extremely wary of revolts, rebellion and the ability of spies trying to influence the people by wrong newstreachery. 23. Control Over Army. Various means were utilised by the king to maintain control over his army including the Chiefs of Army such as paying them well, keeping them under surveillance and testing their integrity to prevent any rebellion.. Some of these measures including shrewd and ruthless ones are enumerated below:- (e) They were paid well to prevent them from being tempted by bribes by the enemy. (f) They were kept under surveillance of clandestine agents, especially to see that they did not succumb to the instigations of the enemy. (g) Their integrity was tested to weed out the cowardly. Also the (h) Tthe wings of the Army were kept under the control of more than one chief so that mutual fear and suspicion would ensure their loyalty. (i) 24. (a) Those suspected of treachery were posted to remote areas while their families were kept in the capital as hostages. Imperativeness of Security. Kautilya believed that offensive action is based on defensive power. His insistence of for internal security clearly underlined underlines the fact that before forces are committed to the main task all own vital and vulnerable targets should be secured. In fact he even advices the king to keep the treasury and army under his control. In case of a threat of revolt, Kautilya advices the king,not to remain behind in the capital and to allow his Commander to lead a campaign and to leave it to his Commander and remain behind in the capital, .in case of a threat of revolt. 24. This coupled with the fact that he attached great importance to controlling his army brings out the fact that internal security must be the sound foundation for a successful campaign. 25. Threat of Coup. Kautilya advised the king not to leave military matters entirely to others and be involved in it. He paid great importance to the training of the army and to the loyalty of the soldiers. Towards this he advocated the use of spies especially from threat of a coup. Kautilya recommended that â€Å"secret agents, prostitutes, artisans and actors as well as elders of the army should ascertain with diligence, the loyalty or disloyalty of soldiers†.[43] Types of Warfare 26. According to Kautilya, the king had two main responsibilities which included the protection of own state from external aggression and enlargement of territory by conquest[44]. He thought there was a ‘science of warfare, presumably part of a larger science of politics. [45] Kautilya has described four types of War[46] as follows:- (a) Mantrayuddha or War by Counsel. This is the exercise of diplomacy to win wars. This is to be utilised when the king is in a weaker position and engaging in battle would not be wise or beneficial. (b) Prakasayuddha or Open Warfare. This is the form of normal warfare which follows all laid down rules of fighting a battle. Open warfare, Kautilya declared, is ‘most righteous,'[47] but he was willing to use any and all kinds of warfare to achieve consolidation and expansion of the kingdom. Kautilya advised the king that â€Å"When he is superior in troops, and when he is on land suitable to himself, he should engage in an open fight. In the reverse case, (he should resort to) concealed fighting.†[48] This was quite unlike the teachings in the Indian epics which emphasised the Dharmayudha or ethical warfare. (c ) Kutayuddha or Concealed Warfare. This form of warfare includes psychological warfare and treachery in the enemys camp. Also known as Guerrilla warfare.[49] The Chinese civil war by the Peoples Liberation Army, the Vietcong in the Vietnam war, the Kosovo Liberation Army in Kosovo are examples of using mobile military tactics to defeat a stronger force. and guerrilla warfare. (d) Gudayuddha or Clandestine / Silent War. This type of war is waged by covert means to achieve the objective. It includes means to win without fighting the battle by means such as assassinating the enemy. Also called silent war, it is a kind of warfare with another kingdom in which the king and his ministers—and unknowingly, the people—all act publicly as if they were at peace with the opposing kingdom, but all the while secret agents and spies are assassinating important leaders in the other kingdom, creating divisions among key ministers and classes, and spreading propaganda and disinformation.[50] Roger Boesche has said in his book on Arthashastra that â€Å"silent war is a kind of fighting that no other thinker I know of has discussed†.[51] The assassination of Indira Gandhi and Rajiv Gandhi carried out towards furthering separatist movements are examples of this kind of warfare. In silent warfare, secrecy is paramount, and, from a passage quoted earlier, t he king can prevail only by â€Å"maintaining secrecy when striking again and again.†[52] Military Organisation 27. The military organisation is covered in great detail in Arthashastra. Maintenance of the states armies, troops and the organisational structure[53] of various components are still valid. The organisation was based on the number ten[54] and as today we follow the relationship of three. In the olden days since space was limited, it was perhaps possible to have a commander controlling ten subordinate commanders.[55] 28. Managing the Army. He further warns against calamities which adversely affect the functioning of the army which include not giving due honours, not paid sufficiently, low in morale etc. Kautilya states that armies should never be abandoned, left leaderless or totally merged into someone elses army.ItThe army should always have adequate reinforcements[56]. He further warns against calamities which adversely affect the functioning of the army. He includes many factors such as not giving due honours, not paid sufficiently, low in morale, an angry army, a dispersed one, having to fight in an unsuitable terrain or season, an army which has been encircled, obstructed or cut off from reinforcements and supplies and most importantly one without leaders. He makes an incisive observation when he states that an unhonoured army, an unpaid army an exhausted army will fight if honoured, paid and allowed to relax respectively but a dishonoured army with resentment in its heart will not do so. H e further gives importance to leadership qualities by stating that an army repulsed will fight if rallied by heroic men unlike an army abandoned by its chief. This is as true today, even in the age of C4ISR. and where troops or ships are spread across the globe. It is an accepted fact that in the absence of an inspired leader victory goes to the stronger (numerically superior) side. He also adds that even if the army faces extreme reverses like loss of capital or death of a commander it will still fight unless they are cut off from their king and leader. He stated the pre requisite for an effective leader which is true even today that he should keep in mind two fundamental elements, the mission and the people. The king is advised to guard his army against troubles created by the enemy and told to strike at the weak points of the enemys army similar to the critical vulnerabilities in JOPP. Algorithim of Victory. 29. When two kings are at war, he advises his king to sue for peace with a stronger king, accept the peace offer of a equally strong king and to destroy the weaker king.[57] He justifies going to war by the natural enemy concept[58] which states that if the conqueror does not eliminate the enemy, the enemy will eliminate him. After victory it is vitally important to consolidate on newly acquired territory so as to be able to embark on further conquests. He clarifies that a defeated army should never be harassed to the point of making it so desperate that it will return to fight with vengeance.[59] Oligarchies / Coalitions 30. A whole section is dedicated to oligarchies or confederacy. In the present world such a communion is exhibited by coalition forces. While accepting that these coalitions are strong entities he frames various means to fight and put up resistance against them. As an oligarchy is defined as a unassailable cohesive unit, sowing dissension, using deceit, treachery and playing on the differences amongst them has been suggested as measures to defeat them. In the present world, the attempt to break the coalition by Iraqi dictator Saddam Hussein is an example of this tactics.[60] Strategies for Weak King 31. Kautilya has written extensively on the response of a weak king when being attacked by a stronger king. When confronted by a superior power Kautilya advices the weak king to find a way to survive to fight another day, preserving â€Å"his body, not wealth; for, what regret can there be for wealth that is impermanent?†[61] Kautilya did not however expect the weak king to give in to the conqueror without a fight and recommended various measures which included use of ‘diplomatic or concealed warfare and instigating a revolt in the enemy camp.As a desperate measure he even advocated a powerful speech offering a mixture of moral exhortation and arguments to be given to the superior king. People and Popular Support 32. Kautilya maintained that people were more important than forts and armies. As he put it, â€Å"one should only seek a fortress with men.†[62] Kautilya urged the king to be popular with the people and to endeavour to secure the welfare of his subjects. The Arthashastra has emphasised on not causing harm even to the subjects of the enemy king. In fact extra ordinary measures are recommended to win over the people of the enemy land. Their customs had to be respected and their gods had to be revered by the new king. After the war, carrying away loot was forbidden. 33. The important six fold foreign policy[63] has been left out due to dissertation restrictions. The gamut of strategies from the planning aspects, the types of war to the very crucial support of the people will be will be contextually examined for their relevance in the next chapters. CHAPTER IV RELEVANCE IN 21ST CENTURY CONVENTIONAL WARFARE 34. Realist School. In this chapter the present day conventional warfare will be examined as seen through the prism of Kautilya. Kautilya is widely known to have preached the Realist School of thought which advised rulers to maximise power through political rather than military means. He preached that the ends justified the means including the use of ruse, deceit[64], cunning and subterfuge[65]. However Kautilya has discussed conventional warfare in great detail and has also given the option of frontal attack on the enemy.[66] 35. Role and Mission. In an increasingly complex world, the missions of the armed forces are correspondingly more diverse and complex than ever before. In times of peace and tension, the armed forces are a powerful instrument of the nations foreign policy.[67] In times of crisis and conflict, they are the foremost expression of the nations will and intent. Suffice to say that the expectations of a nation from its military are diverse and wide-ranging. Therefore, modern warfare is not restricted to war alone. Rather, they encompass the military, political, economic and the diplomatic aspects. 36. Nature of War. War or conflict has two different characteristics. One, which represents progress and change, and the other, which represents constancy and permanency. On one hand, the dynamics of progress and change depend much upon a commanders imagination, innovativeness, grasp of technology and complexity. While on the other, the Arthashastra is testimony to the constant and unchanging nature of war. Studies of military history show that certain features constantly recur; that certain relations between type of action and success often remain the same; that certain circumstances and moments have time and time again, proved decisive. Past being the prologue of future, underscores the relevance and significance of studies of military history such as propagated by the Arthashastra. Joint Intelligence Preparation of Operational Environment 37. Factor of Space. The r Impact of Arthashastra on Modern Warfare Impact of Arthashastra on Modern Warfare ARTHASHASTRA AND ITS RELEVANCE IN MODERN WARFARE AND COUNTERINSURGENCY/COUNTERTERRORISM PHILOSOPHY â€Å"In the happiness of his subjects lies the kings happiness; in their welfare his welfare. He shall not consider as good only that which pleases him but treat as beneficial to him whatever pleases his subjects†¦An archer letting off an arrow may or may not kill a single man, but a wise man using his intellect can kill even reaching unto the very womb.† The Arthashastra INTRODUCTION SITUATING THE ARTHASHASTRA Historical Background 1. Kautilya, also known as Chanakya or Vishnugupta[1] was the key advisor to and the genius behind the strategy undertaken by the king Chandra Gupta Maurya (317-293 B.C.) who stopped the advance of Alexander the Greats successors and introduced the Golden Age of India.[2] The Mauryan kingdom united and amalgamated the Indian sub-continent into a single entity for the first time, thus creating the concept of Indian nationhood. The Mauryan Empire extended from the Persian border in the West to Burma in the East covered most of peninsular India.[3] The empire lasted 150 years until about 180 BC, after which the empire dissociated[4] into several fragments. Kautilya was the chancellor to Chandra Gupta Maurya, and he composed the Arthashastra to counsel a ruler on how to defeat ones enemies and rule for the general good. The Arthashastra was very influential in ancient India up to the 12th century AD, when it faded from the public eye. The text, however, reappeared in 1904 and was publis hed in English in 1915.[5] 2. Artha[6] of Arthashastra stands for wealth, but it has a much wider significance. As enunciated by Kautilya, wealth of a nation is both the territory of the state and the inhabitants of the state. Thus economics is at the heart of Arthashastra. A healthy economy and loyal subjects can be achieved by having an adequate balance between the treasury of the state and the welfare of the people, was preached by Kautilya. This was to be achieved by maintaining law and order and adequate administrative machinery.[7] Thus the Arthashastra also contains the enforcement of laws (Dandaniti) and the details of the organisation of civil service and duties of state officials.[8] Arthashastra Overview 3. Written about 300 B.C., Kautilyas work was pitched to teach with the various intricacies of governance and politics to the king.[9] Kautilya has covered the subject in depth and offers insights into various spheres of statecraft, war and diplomacy. Kautilya wished his king to become a world conqueror[10] hence his analysis of the types of war, his doctrine of assassination, sowing discord amongst the enemy, use of spies, religion, superstition, along with the use of women to create conflicts in the enemy camp are engrossing and unputdownable.[11] 4. Books of Treatise. The Arthashastra is divided into 15 books, 150 chapters, 180 sections and 6,000 slokas.[12] The books are arranged in a manner that the initial books deal with internal administration and the later books on a states relations with its neighbours. Interestingly, there exists a very prominent mention of the ancient Navy as he has mentioned the ‘superintendent of ships in Book II. He may have foreseen the advantages of a sea borne force and a Navy.[13] 5. Science of Arthashastra. Kautilya believed that a rulers duties included the internal administration of the country, protection of the state from external aggression, maintenance of law and order within the state, and the welfare of the people. New territory had to be acquired by alliance or conquest for the prosperity of the state and also in the political environment existing then, which had many kings, anyone content with his own territory was likely to fall prey to hedgemonistic ambitions of the other. 6. Spectrum of Arthashastra. Kautilya argued that a nation could never achieve prosperity under a foreign ruler; indicating that independence was a pre-requisite for prosperity and economic progress. At the macro level, the Arthashastra covers the entire gamut of human society, the establishment and continuance of a nation state, foreign policy, war, civil law and economics. At the other end of the spectrum, the book delves into the building blocks of a society by clearly defining standardised weights[14], measures and time, values and taxes on commodities[15], metallurgical standards[16], sources of state revenue[17] and a detailed analysis of the composition of an army and forts.[18] 7. National Security. Kautilya insisted that all threats to national security must be eliminated at any cost to the state, while no enemy must be privy to the inner machinations and processes of ones own state â€Å"Like a tortoise, the king (state) shall draw in any limb of his that is exposed.†[19] Internal stability was the harbinger of economic well being. However, to maintain internal and external security, Kautilya proposed a massive network of spies and agents operating within the state and also in surrounding and enemy states. Detailed descriptions of espionage and counter-espionage activities, physical punishments and torture for internal security set this work apart from any other political treatise. 8. The Arthashastra is thus a mixture of both what we applaud today and what we consider to be reprehensible. Kautilya wrote his book about 2300 years ago when extreme forms of governance were commonplace and the primary task of the ruling monarch was primacy of his state and a policy of expansionism. While Kautilya was quite willing to reward those who served the state, he seemed to have an obsession with using the discipline of the laws to make everything in the kingdom ‘just right. In the Arthashastra, everyday life in all its multifarious activities comes in for careful regulation and adjustment, from the ‘cooking pot to the crown.[20] CHAPTER II METHODOLOGY Statement of the Problem 9. The aim of this paper is to study the teachings of Arthashastra in order to determine its relevance and yield insights into military strategy and warfare with emphasis on counter insurgency and counter terrorism. Hypothesis 10. The concepts of defence and war as enunciated by Kautilya are as relevant in the 21st century as it was in the 3rd century BC. Justification for the Study 11. The Arthashastra is essentially a treatise on the art of government and specially focuses on aspects of internal administration and foreign policy. It has been translated as â€Å"Science of Politics†, â€Å"Treatise on Polity†[21] or the â€Å"Science of Political Economy†.[22] However, the best description of the word comes from Heinrich Zimmer who translates the word as â€Å"Timeless Laws of Politics, Economy, Diplomacy and War†.[23] 12. Two thousand three hundred years ago, Kautilya compiled the Arthashastra and with it he proved to be a kingmaker as he enabled the inception of the Maurya dynasty. The Arthashastra has endured the test of time and it has since withstood the test of credibility. We will be enriching ourselves if we learn and grasp even a fraction of the wisdom that Kautilya embodied. 13. Our ancient scriptures have been neglected and Western principles and teachings propounded in our literature, including military literature due to ignorance of students and insufficient importance by teachers. 14. Kautilyas treatise enraptures in many ways, the complexity of our current world. The problems that existed then, persist in a more widespread and magnified manner in the contemporary world. The principles of Military strategy followed by Kautilya are also relevant in the contemporary world. 15. Study of his military strategy will throw some light on the in-depth knowledge of warfare in ancient India and will provide important lessons for conventional and unconventional warfare in the modern world, besides enhancing understanding and pride in our country and its thinkers. The lecture by Dr Gopalji Malviya, sparked the inquisitiveness and determination to study the Arthashastra. Scope 16. The scope of this paper is restricted to the study and analysis of the aspects related to warfare as enunciated by Kautilya. The study does not include his precepts on the social, political and economical structure of an ideal state. Though Kautilya has treated foreign policy as an important part of warfare, only brief mention where necessary would be made. The famous Mandala theory[24] has hence been consciously left out. Also the actual battle fighting and formations described in detail have been omitted to maintain focus on strategy. The study will cover the relevance of Arthashastra and its importance for modern warfare, counter insurgency and counter terrorism. 17. Though a sincere effort has been made to cover the relevance, trying to expound on Kautilyas immense wisdom presents a remarkable challenge. Therefore, throughout this dissertation the work of Kautilya is quoted to speak for itself. Methods of Data Collection 18. There are a number of books written on Arthashastra. Though some books are in Sanskrit and some are literal translations, some books are available in college library on the Arthashastra notably by LN Rangarajan, R Shamashastry, MV Krishna Rao and Roger Boeshe. Some data is also available on the internet and journals. A bibliography of sources is appended at the end of the paper. Likely sources include the following:- (a) Books written by eminent authors as mentioned above. (b) Papers submitted by researchers. (c) Information available over the internet. (d) Discussions with teachers and professors of history. Dr Gopalji Malviya was gracious enough to grant some valuable time for a ‘one on one discussion. His encouragement, advice and passion for the subject made the research meaningful. Organisation of the Dissertation 19. The dissertation is organised into six chapters. Chapters one and two deal with introducing the subject and the methodology of the research. It is proposed to study the subject under the following heads:- (a) Chapter III Principles of military strategy in Arthashastra. (b) Chapter IV Relevance in 21st century conventional warfare. (c) Chapter V Relevance in fourth generation warfare. (d) Chapter VI Conclusion. CHAPTER III PRINCIPLES OF MILITARY STRATEGY IN ARTHASHASTRA 20. Kautilya has enunciated many military strategies in the Arthashastra. Most importantly he does not seem to have made much distinction between military strategy and that of statecraft. He believed that warfare is an extension and an integral part of statecraft.[25] He has covered an array of strategies over a vast canvas from the actual fighting and planning, to training and deceit. Some of these will be discussed in this chapter. Planning a Campaign 21. Kautilyas most striking doctrine is his discussion of planning a campaign -â€Å"The activity of one setting out on a campaign deals with the factors to be taken into account before the king (state) decides that it is in the states interest to commence the campaign†.[26] Kautilya brings out the various facets of planning a campaign. He enunciates eight factors which are to be critically considered for determining whether a campaign would end in success, prior to making preparations for war. The factors that he considered for a successful campaign included Power (military, intellectual and morale), place and time, revolts and the rebellion in the rear, the calculation of losses, expenses and gains and the likely dangers of treachery. Few of the factors are discussed below:- (a) Power. According to Kautilya, the most important factor is of power. Power included the military might, and the economic strength of the adversary, and also the intellectual power, and t the ability of the enemy to carry out a objective analysis and not to be swayed by emotion or opinions. He even lists out the order of the three constituents of power to be Intellectual power, Military might and Enthusiasm and morale in the decreasing order of importance. Kautilya says that though the mightier king may be endowed with better war machinery and that he can buy heroic fighters, the Power of good analysis and judgement (which include intelligence and the knowledge of politics the two eyes of the king) are superior to sheer military strength. The operational ‘fFactor of fForce as spelt out in present day warfare encompasses the tangible (personnel, weapons, mobility, fire power and logistics) and the intangible elements (leadership, morale, discipline, training, doctrine and mo tivation).)[27] The human element that is the power of good counsel and intellectual power has been given the highest importance by Kautilya, unlike modern thinkers who give more importance to the military might. The intangible human elements are difficult to quantify and hence tend to tilt the balance if not correctly assessed. Hence to compare two opponents as emphasised inemphasised in the Arthashastra ,Arthashastra, their power in all aspects needs to be compared.[28] Kautilya gives least importance to morale but adds that ‘Tthe night before the battle is to be used for preparing for battle and building up the morale[29] of troops.[30] (b) Place/Terrain[31]. The next important factor to be considered is the place andplace and the terrain.[32] Employment of infantry, horses, elephants and chariots have been given the due importance with respect to terrain[33]. He has articulated that the land being used for conflict should be unsuitable for the enemy and suitable for own operations. This terrain is a smaller manifestation of the operational ‘Factor of Space. as given in the present day references on Operational Factors. The present day conventional warfare propagates that the free movement of ones forces and the space available are crucial for success in war. An example of denial of space is the concept of Blockade. Thus the importance of space was evident to Kautilya except the new concept of cyberspace. However his postulate that on each kind of space the king should undertake such works to increase his power[34] is still relevant. (c) Time/Campaigning Season. Kautilya has laid stress on timing[35] and selection of season for an expedition. He recommends that the climate and the time or duration of a campaign (day, night, fortnight, month, season) is of great importance. His concept of space is replicated as he articulates that the time of conflict should be unsuitable for the enemy and suitable for own operations.[36] He also states the various kinds of warfare and weapons to be used in different seasons . ‘An army consisting mostly of elephants should be used in rains or when plenty of water is available, camels and horses may be used in little rain or areas with muddy water.[37] The operational factors in modern warfare give serious consideration to the factor of time. Time has further been divided into preparation time, warning time, reaction time, decision cycle time etc. Durations of the campaign and the interval between two consecutive operations should beare kept short to be maintain a high tempo. This is brought out by Kautilya when he recommends that ‘whenever the king is superior, he shall not waste any time and should proceed against the enemy whenever by doing so the enemy can be weakened or crushed. Due to new technologies the pace of thein present day warfare new technologies are enlarging the area of combat is growing and at the same time compressing the time factor is being compressed. Thus tThe critical evaluation of time, and the various weather parameters and advices such as theand terms for planningfor planning a long, medium and short war as given in the Arthashastra remain relevant even today. (d) Troop Mobilisation. He Kautilya lays down the criterias in great detail which are required for mobilising each kind of troops. like Tthe standing army, is to be chosen if the threat is great and from well trained troops, however the territorial army is to be chosen if the enemy is weak. Tthe militia or is to be mobilised if the enemy is weak and it is only a law and order problem. Ffriendly or allied forces. are to be used when the king and the ally have the same objective. Without any remorse he adds that the jungle tribes should be used when there is a gain to the king, whether they win or lose in fighting the enemy ‘Just as a Chandala stands to benefit when a wild dog fights a wild boar. Combat potential concept in the present day concepts operational art states that combat potential is converted into Combat power by mobilisation of troops and start of conflict.[38] Even Kautilya has rightly emphasised the importance of troops and thus their bearing on the factor of for ce. Kautilya prefers an army of trained Kshatriyas[39] or a large force composed of Sudras and Vaishyas[40]. He was the first Indian statesman to consider the lower castes to fight wars. (e) Other factors. The other factors he discusses in planning include the revolts and the rebellion in the rear, the calculation of losses, expenses and gains and the likely dangers of treachery. Thus Kautilya has also brought out the fact which present day planners also abide by; of not planning or initiating military action without adequate forces and in the presence of unreasonable military or political constraints. Though most planning is valid only till the first contact with the enemy, still a complex almost mathematical analysis of gains and losses was carried out to justify going to war. (f) Power Place Time relation. The relationship of power, place and time to wage a war had various interpretations during that period. However Kautilya has clearly enunciated that though each of these components is important, none is more important than the other and all are interdependent. The fact that Kautilya understood the concept of space-time-force relationship and dynamics is a revelation. He postulated that only when the king finds that he is superior in power space and time shall he proceed against the enemy. â€Å"Force is important for a campaign; just as the collision of an unbaked mud-vessel with a similar vessel is destructive to both, so war with an equal king brings ruin to both†¦place (space) is important as a dog, seated in a convenient place, can drag a crocodile and a crocodile in low ground can drag a dog†¦time is critical as during the daytime the crow kills the owl and at night the owl the crow.†[41]His analysis of Force-Space-Time in the quot e shows that the correct forces need to be deployed in the correct terrain at a time of their choosing for maximum effect. The analogy of the crocodile being dragged by a dog would refer to a vastly superior force being inexorably drawn away from their base into an area of operations that is favourable to the smaller enemy (large conventional forces fighting insurgents in urban areas). All the factors listed by Kautilya need to be considered whilst planning a modern day conventional or unconventional campaign. Internal Security 22. Physical Security. The security of own kingdom consisted of physical security and also the capability to prevent treachery, revolts and rebellion.[42] The frontier post and forts (consisting of mountains, rivers, jungle and deserts) provided physical security. The details of fortifications are placed at the Appendix _______. Thus the importance given to internal security was immense. Demobilisation of troops was carried out in times of peace to save money and they were mobilised again for conquests. However the forces guarding the forts, royal property and the kings own guards were never disbanded, thus ensuring the importance of internal security. Besides Kautilya was extremely wary of revolts, rebellion and the ability of spies trying to influence the people by wrong newstreachery. 23. Control Over Army. Various means were utilised by the king to maintain control over his army including the Chiefs of Army such as paying them well, keeping them under surveillance and testing their integrity to prevent any rebellion.. Some of these measures including shrewd and ruthless ones are enumerated below:- (e) They were paid well to prevent them from being tempted by bribes by the enemy. (f) They were kept under surveillance of clandestine agents, especially to see that they did not succumb to the instigations of the enemy. (g) Their integrity was tested to weed out the cowardly. Also the (h) Tthe wings of the Army were kept under the control of more than one chief so that mutual fear and suspicion would ensure their loyalty. (i) 24. (a) Those suspected of treachery were posted to remote areas while their families were kept in the capital as hostages. Imperativeness of Security. Kautilya believed that offensive action is based on defensive power. His insistence of for internal security clearly underlined underlines the fact that before forces are committed to the main task all own vital and vulnerable targets should be secured. In fact he even advices the king to keep the treasury and army under his control. In case of a threat of revolt, Kautilya advices the king,not to remain behind in the capital and to allow his Commander to lead a campaign and to leave it to his Commander and remain behind in the capital, .in case of a threat of revolt. 24. This coupled with the fact that he attached great importance to controlling his army brings out the fact that internal security must be the sound foundation for a successful campaign. 25. Threat of Coup. Kautilya advised the king not to leave military matters entirely to others and be involved in it. He paid great importance to the training of the army and to the loyalty of the soldiers. Towards this he advocated the use of spies especially from threat of a coup. Kautilya recommended that â€Å"secret agents, prostitutes, artisans and actors as well as elders of the army should ascertain with diligence, the loyalty or disloyalty of soldiers†.[43] Types of Warfare 26. According to Kautilya, the king had two main responsibilities which included the protection of own state from external aggression and enlargement of territory by conquest[44]. He thought there was a ‘science of warfare, presumably part of a larger science of politics. [45] Kautilya has described four types of War[46] as follows:- (a) Mantrayuddha or War by Counsel. This is the exercise of diplomacy to win wars. This is to be utilised when the king is in a weaker position and engaging in battle would not be wise or beneficial. (b) Prakasayuddha or Open Warfare. This is the form of normal warfare which follows all laid down rules of fighting a battle. Open warfare, Kautilya declared, is ‘most righteous,'[47] but he was willing to use any and all kinds of warfare to achieve consolidation and expansion of the kingdom. Kautilya advised the king that â€Å"When he is superior in troops, and when he is on land suitable to himself, he should engage in an open fight. In the reverse case, (he should resort to) concealed fighting.†[48] This was quite unlike the teachings in the Indian epics which emphasised the Dharmayudha or ethical warfare. (c ) Kutayuddha or Concealed Warfare. This form of warfare includes psychological warfare and treachery in the enemys camp. Also known as Guerrilla warfare.[49] The Chinese civil war by the Peoples Liberation Army, the Vietcong in the Vietnam war, the Kosovo Liberation Army in Kosovo are examples of using mobile military tactics to defeat a stronger force. and guerrilla warfare. (d) Gudayuddha or Clandestine / Silent War. This type of war is waged by covert means to achieve the objective. It includes means to win without fighting the battle by means such as assassinating the enemy. Also called silent war, it is a kind of warfare with another kingdom in which the king and his ministers—and unknowingly, the people—all act publicly as if they were at peace with the opposing kingdom, but all the while secret agents and spies are assassinating important leaders in the other kingdom, creating divisions among key ministers and classes, and spreading propaganda and disinformation.[50] Roger Boesche has said in his book on Arthashastra that â€Å"silent war is a kind of fighting that no other thinker I know of has discussed†.[51] The assassination of Indira Gandhi and Rajiv Gandhi carried out towards furthering separatist movements are examples of this kind of warfare. In silent warfare, secrecy is paramount, and, from a passage quoted earlier, t he king can prevail only by â€Å"maintaining secrecy when striking again and again.†[52] Military Organisation 27. The military organisation is covered in great detail in Arthashastra. Maintenance of the states armies, troops and the organisational structure[53] of various components are still valid. The organisation was based on the number ten[54] and as today we follow the relationship of three. In the olden days since space was limited, it was perhaps possible to have a commander controlling ten subordinate commanders.[55] 28. Managing the Army. He further warns against calamities which adversely affect the functioning of the army which include not giving due honours, not paid sufficiently, low in morale etc. Kautilya states that armies should never be abandoned, left leaderless or totally merged into someone elses army.ItThe army should always have adequate reinforcements[56]. He further warns against calamities which adversely affect the functioning of the army. He includes many factors such as not giving due honours, not paid sufficiently, low in morale, an angry army, a dispersed one, having to fight in an unsuitable terrain or season, an army which has been encircled, obstructed or cut off from reinforcements and supplies and most importantly one without leaders. He makes an incisive observation when he states that an unhonoured army, an unpaid army an exhausted army will fight if honoured, paid and allowed to relax respectively but a dishonoured army with resentment in its heart will not do so. H e further gives importance to leadership qualities by stating that an army repulsed will fight if rallied by heroic men unlike an army abandoned by its chief. This is as true today, even in the age of C4ISR. and where troops or ships are spread across the globe. It is an accepted fact that in the absence of an inspired leader victory goes to the stronger (numerically superior) side. He also adds that even if the army faces extreme reverses like loss of capital or death of a commander it will still fight unless they are cut off from their king and leader. He stated the pre requisite for an effective leader which is true even today that he should keep in mind two fundamental elements, the mission and the people. The king is advised to guard his army against troubles created by the enemy and told to strike at the weak points of the enemys army similar to the critical vulnerabilities in JOPP. Algorithim of Victory. 29. When two kings are at war, he advises his king to sue for peace with a stronger king, accept the peace offer of a equally strong king and to destroy the weaker king.[57] He justifies going to war by the natural enemy concept[58] which states that if the conqueror does not eliminate the enemy, the enemy will eliminate him. After victory it is vitally important to consolidate on newly acquired territory so as to be able to embark on further conquests. He clarifies that a defeated army should never be harassed to the point of making it so desperate that it will return to fight with vengeance.[59] Oligarchies / Coalitions 30. A whole section is dedicated to oligarchies or confederacy. In the present world such a communion is exhibited by coalition forces. While accepting that these coalitions are strong entities he frames various means to fight and put up resistance against them. As an oligarchy is defined as a unassailable cohesive unit, sowing dissension, using deceit, treachery and playing on the differences amongst them has been suggested as measures to defeat them. In the present world, the attempt to break the coalition by Iraqi dictator Saddam Hussein is an example of this tactics.[60] Strategies for Weak King 31. Kautilya has written extensively on the response of a weak king when being attacked by a stronger king. When confronted by a superior power Kautilya advices the weak king to find a way to survive to fight another day, preserving â€Å"his body, not wealth; for, what regret can there be for wealth that is impermanent?†[61] Kautilya did not however expect the weak king to give in to the conqueror without a fight and recommended various measures which included use of ‘diplomatic or concealed warfare and instigating a revolt in the enemy camp.As a desperate measure he even advocated a powerful speech offering a mixture of moral exhortation and arguments to be given to the superior king. People and Popular Support 32. Kautilya maintained that people were more important than forts and armies. As he put it, â€Å"one should only seek a fortress with men.†[62] Kautilya urged the king to be popular with the people and to endeavour to secure the welfare of his subjects. The Arthashastra has emphasised on not causing harm even to the subjects of the enemy king. In fact extra ordinary measures are recommended to win over the people of the enemy land. Their customs had to be respected and their gods had to be revered by the new king. After the war, carrying away loot was forbidden. 33. The important six fold foreign policy[63] has been left out due to dissertation restrictions. The gamut of strategies from the planning aspects, the types of war to the very crucial support of the people will be will be contextually examined for their relevance in the next chapters. CHAPTER IV RELEVANCE IN 21ST CENTURY CONVENTIONAL WARFARE 34. Realist School. In this chapter the present day conventional warfare will be examined as seen through the prism of Kautilya. Kautilya is widely known to have preached the Realist School of thought which advised rulers to maximise power through political rather than military means. He preached that the ends justified the means including the use of ruse, deceit[64], cunning and subterfuge[65]. However Kautilya has discussed conventional warfare in great detail and has also given the option of frontal attack on the enemy.[66] 35. Role and Mission. In an increasingly complex world, the missions of the armed forces are correspondingly more diverse and complex than ever before. In times of peace and tension, the armed forces are a powerful instrument of the nations foreign policy.[67] In times of crisis and conflict, they are the foremost expression of the nations will and intent. Suffice to say that the expectations of a nation from its military are diverse and wide-ranging. Therefore, modern warfare is not restricted to war alone. Rather, they encompass the military, political, economic and the diplomatic aspects. 36. Nature of War. War or conflict has two different characteristics. One, which represents progress and change, and the other, which represents constancy and permanency. On one hand, the dynamics of progress and change depend much upon a commanders imagination, innovativeness, grasp of technology and complexity. While on the other, the Arthashastra is testimony to the constant and unchanging nature of war. Studies of military history show that certain features constantly recur; that certain relations between type of action and success often remain the same; that certain circumstances and moments have time and time again, proved decisive. Past being the prologue of future, underscores the relevance and significance of studies of military history such as propagated by the Arthashastra. Joint Intelligence Preparation of Operational Environment 37. Factor of Space. The r

John Wilkes Booth :: essays research papers fc

Without any question, most people have a very clear and distinct picture of John Wilkes Booth a in their minds. It is April 1865, the night president Lincoln decides to take a much-needed night off, to attend a stage play. Before anyone knows it a lunatic third-rate actor creeps into Lincoln's box at Ford's theater and kills the president. Leaping to the stage, he runs past a confused audience and flees into the night, only to suffer a coward’s death Selma asset some two weeks later. From the very moment that Booth pulled the trigger, the victors of the Civil War had a new enemy on their hands, and a good concept of whom they were dealing with. A close examination of the facts, however, paint a different view of Booth, a picture that is far less black and white, but a picture with many shades of gray. Perhaps, one of the most interesting things to note about Lincoln's killer was the president would have recognized him instantly, if he had just turned around. John Wilkes Booth was born in a log cabin just outside of Bel Air, Maryland May 10, 1838. His family consisted of his father Tunis Booth, mother Mary Ann Holmes; they would bear 10 children. The Booth name was known for acting from John's family. He is considered to be America's first great actor. John's most known brother Edwin was quick to follow in his father's footsteps. He often practiced in the yard and was ridiculed by John and this was the beginning of a bitter rivalry. Also the house was full of alcoholism and bouts of depression. The family was often without the father as his drinking and acting kept him away. He was often under the influence when he was on stage and displayed many attributes of his son but, John never seen his father on stage. His mother also had a dream of her son's future. It showed John meet ing a gypsy and he was told, " you'll die young... You've got in your hand a thundering crowd of enemies-not one friend-you'll make a bad end... You'll have a fast life-short, but a grand one." John knew this and it sometimes troubled him. Then in 1852, his dad died and John went to attend St. Timothy's Hall military school in Catonsville, Maryland. It was here that John showed his sympathy for the South when he led a revolt against the mostly northern faculty.

Making Decisions

Making Decisions Based on Demand and Forecasting Tiara Jones Strayer University Dr. Mumeka ECON 550 July 25, 2013 Introduction In this assignment I will be discussing the consideration of Domino's Pizza entering the market place in the Washington DC's Georgetown community. I selected this area because it is highly populated with tourists that may want to grab a quick bite to eat while shopping and touring the area and the local upper class working singles that often don't have time to cook after a long day at work.I have conducted research and gathered information forecasting the demand for this business based n population, household income and other pizza establishments in this area along with the average cost for pizza. Based on the research and demand analysis we should be able to determine if it would be in the best interest of the Domino's Pizza Company to establish an operation in this community. Mission Domino's Pizza cares about its customers and the quality of its products ( Domincfs Pizza, LLC). Therefore, our mission is to feel the void by establishing a Domino's Pizza Company in an atmosphere where the supply is low and the demand is high.To serve delicious pizza in an outstanding atmosphere and to ensure that the ommunity's demand for pizza is not only met by providing day delivery and dine in services but to provide late night delivery and dine in services as well. It's the company's mission to sustain a competitive advantage over other pizza companies in the area and to expand the communitys population. In addition, Domino's Pizza Company will strive to make a positive impact on the community by ensuring all services are prompt, friendly and professional and its employees by providing and maintaining a respectful, positive and professional work environment.Community Georgetown is currently one of the oldest neighborhoods in Washington, DC and served as a major port and commercial center during the colonial times because of its prime location on th e Potomac River. Today, Georgetown is a vibrant community with upscale shops, bars and restaurants along its cobblestone streets (Cooper, R). In addition, there are several hotels located within walking distance to the shopping, dining, entertainment and nightlife. The main streets of Georgetown are Wisconsin Ave and M Street which can be accessible by car or for metro rail riders via the DCCirculator bus from the Foggy Bottom, Rosslyn and DuPont Circle metro stations. The Foggy Bottom-GWU metro station, located on the blue and orange metro lines, is a short 1 5-minute walk from Georgetown. The Rosslyn and Virginia station, located on the blue and orange lines, is a short walk across the Key Bridge to Georgetown (Georgetown Business Improvement District, 2011). In Georgetown you can also find the main campus of Georgetown University where many students that attend the University choose to live or commute from other surrounding areas because of the expensive cost of living in the Geo rgetown area off campus.Due to the many shops, fine dining and other entertainment in the area, the income and cost of living is much higher more than your average neighborhood. Income and Population The latest data gathered for the Georgetown area reports a population of 13,880 in which the majority are single upper class and high income individuals. According to the Zillow Real Estate Network, there are three main types of people that reside in this area. The first type is the Power Single which is considered high income urban singles. These singles are known to be highly educated professionals, many with advanced degrees.They draw a handsome salary and have reasonable living expense while living a hip, upscale life in an urban center. The Zillow Real Estate Network considers the second type of people Making It Single. Making It Singles are known to be upper scale urban singles. These singles are pre-middle-age to middle- age singles with upper-scale incomes and may or may not own their own home. Most have college educations and are employed in mid-management professions. Lastly, there are the Multi-lingual Urbanities. Multi-lingual Urbanities Urban are classified as dwellers who speak more than one language.Some have a high school or college education, and they work in a variety of occupations and they are considered to have moderate to upper-scale earning potential (Zillow Real Estate Network, 2013). In addition, the median household income is reported at $88,665 with an average household size of 1. 9. Households with children are reportedly averaging 10. 3% and 89. 7% without children. The majority are single males averaging 27% followed by single females reportedly averaging 25. 3% with a median age of 39 for both male and female. According to the Zillow Real Estate Network, the average for singles alone is 48%.Following behind singles are married couples with a 39. 85% average, divorced individuals with a 7. 69% average and lastly, widowed individuals c oming in at a 4. 75% average (Zillow Real Estate Network, 2013). Given the calculations for singles in this area there are more likely less home cooked meals and a high demand for takeout like Domino's Pizza. Supply and Demand Within the Georgetown area there are currently 13 ditterent restaurants that serve pizza, 3 of which are higher priced, 5 with moderate prices and 5 which sale pizza at a cheaper price usually under $10 (Urbanspoon, 2013).The cost for higher and oderate priced pizza range from $8. 95 for a small plain pizza to $19. 00 for the maximum cost of a large specialty prepared pizza for dinning in or takeout. Cheaper priced pizza range between $3. 86 to $18 in which $3. 86 is for one slice and $18 is the maximum cost for a large specialty prepared pizza dinning in or takeout as well (Urbanspoon, 2013). Although individuals in the community have many options to choose from when it comes to pizza, there is only one Domino's Pizza in the area.Therefore, demand to establis h another Domino's Pizza would be determined by the communitys preferences. Among those 13 establishments mentioned above there are 6 restaurants that deliver in which 5 of them offer late night deliver service after 12am. There are 8 restaurants that provide dine in services with only 2 of them offering late night dine in after 12am and 11 restaurants that offer takeout services (Yelp Inc. , 2013). Domino's pizza is among those establishments that provide late nights deliver services up to 2am.However, the Domino's takeout services are not provided after 10pm. With that said there is a demand to establish another Domino's pizza that will provide takeout services beyond the hours of IOpm. This will not only enefit the residents in the area but it will also be beneficial to the nonresidents and party goers that would like to grab a bite to eat after taking part in the area's late night entertainment. Short Term Goals As mentioned above, statistics show that Georgetown is an area that attracts a lot of tourists due to the shops, fine dining and entertainment.Not to mention that a large part of the population is single professionals. Therefore, the company's short term goal would be to open a new establishment in the intersection of M Street and Wisconsin Ave NW two blocks from the current operation and to attract late night orking singles residing in the area and tourists by expanding the hours of operation until 3am for dine-in and takeout and 4am for delivery. Other short term goals would be to expand the menu for our single residents and tourists by offering more selections.Currently Domino's pizza is known for their freshly prepared pizzas, wings, oven-roasted sandwiches and newly added pastas. The new establishment's menu will be expanded to add personal pan pizzas and pizza served by the slice. That way those who are dining alone will not be limited to purchasing a whole pizza. Also aking in to consideration of our health conscious customers, other variabl es the company will be considering are salads and sub sandwiches. I chose salads and sub sandwiches because pizza can be heavy and fattening and when eating late at night customers may prefer something lighter.This new menu selection will help the company in the long run because â€Å"change can help a business stay current with industry trends, which can make it more attractive to potential customers as well as help maintain current customers† Ooseph, C). Long Term Goals The company's long term goal is to receive 100% customer satisfaction by providing rompt, friendly and professional services during every encounter. Other long term goals of the company are to double revenue, become more profitable and grow the business brand by becoming and remaining number one amongst competitors.Domino's Pizza Company would forever challenge competitors by embarking on an innovative concept that targets new customers as well as grow the current population. We expect the market to respond to the changes within the new establishment and for the business to grow rapidly in the next year. Overall the company's goal is to create and maintain a reputation of excellence, consistency and ecure the company's ability to provide delicious and freshly prepared foods while becoming the leader in the pizza industry.Marketing As mentioned above our goal is to become more profitable and sustain a competitive advantage over other pizza companies in the area. The company's strategy to market the new establishment would be to create coupon books and send them by mail to all residents in the area and hand then out to individuals walking past the store. This book will feature our products at a discounted price and by one get one free deals. Coupons will also be offered online through the company's web ite and given to customers with their purchases.In addition, the establishment will offer daily deals for delivery and takeout such a free drinks with the purchase of a personal pan pizza or sub sandwich, unlimited toppings on any size pizza, free wings with any purchase over $20 or 50 cent wings with a minimum purchase of 10. The company will also give customers the option to price match pizzas with any of our competitors. This will impact the company in the short run by increasing cash flow and profitability. Conclusion In conclusion, the overall concept of this paper was to determine why Domino'sPizza Company should exercise the opportunity of opening a new establishment in my area. As mentioned, there are many places for the community to choose from when it comes to pizza. However, there is only one Domino's. Information has been provided regarding the current Domino's Pizza Company and other pizza places in the area such as their hours of operation and options for dining in or delivery. It has been determined that Domino's Pizza Company will bring something to the community by offering some of the things that the current pizza companies in the area do not such a s later hours for takeout, delivery and dine in.https://www.zillow.com/georgetown-washington-dc/https://play.google.com/store/apps/details?id=com.urbanspoon&hl=ukhttps://www.yelp.com/search?find_desc=24+hour+delivery&find_loc=Jersey+City%2C+NJhttp://www.georgetowninn.com/georgetown.aspxhttps://www.dominos.com/index.intl.htmlhttp://scs.georgetown.edu/about-scs/campus-life/getting-here/http://smallbusiness.chron.com/positive-impacts-change-business-559.htmlhttps://www.zomato.com/melbourne/best-restaurantshttps://www.yelp.com/search?find_desc=Chinese+Delivery&find_loc=Kennesaw%2C+GAhttps://www.zillow.com/georgetown-washington-dc/houses/ Making Decisions Making Decisions Based on Demand and Forecasting Tiara Jones Strayer University Dr. Mumeka ECON 550 July 25, 2013 Introduction In this assignment I will be discussing the consideration of Domino's Pizza entering the market place in the Washington DC's Georgetown community. I selected this area because it is highly populated with tourists that may want to grab a quick bite to eat while shopping and touring the area and the local upper class working singles that often don't have time to cook after a long day at work.I have conducted research and gathered information forecasting the demand for this business based n population, household income and other pizza establishments in this area along with the average cost for pizza. Based on the research and demand analysis we should be able to determine if it would be in the best interest of the Domino's Pizza Company to establish an operation in this community. Mission Domino's Pizza cares about its customers and the quality of its products ( Domincfs Pizza, LLC). Therefore, our mission is to feel the void by establishing a Domino's Pizza Company in an atmosphere where the supply is low and the demand is high.To serve delicious pizza in an outstanding atmosphere and to ensure that the ommunity's demand for pizza is not only met by providing day delivery and dine in services but to provide late night delivery and dine in services as well. It's the company's mission to sustain a competitive advantage over other pizza companies in the area and to expand the communitys population. In addition, Domino's Pizza Company will strive to make a positive impact on the community by ensuring all services are prompt, friendly and professional and its employees by providing and maintaining a respectful, positive and professional work environment.Community Georgetown is currently one of the oldest neighborhoods in Washington, DC and served as a major port and commercial center during the colonial times because of its prime location on th e Potomac River. Today, Georgetown is a vibrant community with upscale shops, bars and restaurants along its cobblestone streets (Cooper, R). In addition, there are several hotels located within walking distance to the shopping, dining, entertainment and nightlife. The main streets of Georgetown are Wisconsin Ave and M Street which can be accessible by car or for metro rail riders via the DCCirculator bus from the Foggy Bottom, Rosslyn and DuPont Circle metro stations. The Foggy Bottom-GWU metro station, located on the blue and orange metro lines, is a short 1 5-minute walk from Georgetown. The Rosslyn and Virginia station, located on the blue and orange lines, is a short walk across the Key Bridge to Georgetown (Georgetown Business Improvement District, 2011). In Georgetown you can also find the main campus of Georgetown University where many students that attend the University choose to live or commute from other surrounding areas because of the expensive cost of living in the Geo rgetown area off campus.Due to the many shops, fine dining and other entertainment in the area, the income and cost of living is much higher more than your average neighborhood. Income and Population The latest data gathered for the Georgetown area reports a population of 13,880 in which the majority are single upper class and high income individuals. According to the Zillow Real Estate Network, there are three main types of people that reside in this area. The first type is the Power Single which is considered high income urban singles. These singles are known to be highly educated professionals, many with advanced degrees.They draw a handsome salary and have reasonable living expense while living a hip, upscale life in an urban center. The Zillow Real Estate Network considers the second type of people Making It Single. Making It Singles are known to be upper scale urban singles. These singles are pre-middle-age to middle- age singles with upper-scale incomes and may or may not own their own home. Most have college educations and are employed in mid-management professions. Lastly, there are the Multi-lingual Urbanities. Multi-lingual Urbanities Urban are classified as dwellers who speak more than one language.Some have a high school or college education, and they work in a variety of occupations and they are considered to have moderate to upper-scale earning potential (Zillow Real Estate Network, 2013). In addition, the median household income is reported at $88,665 with an average household size of 1. 9. Households with children are reportedly averaging 10. 3% and 89. 7% without children. The majority are single males averaging 27% followed by single females reportedly averaging 25. 3% with a median age of 39 for both male and female. According to the Zillow Real Estate Network, the average for singles alone is 48%.Following behind singles are married couples with a 39. 85% average, divorced individuals with a 7. 69% average and lastly, widowed individuals c oming in at a 4. 75% average (Zillow Real Estate Network, 2013). Given the calculations for singles in this area there are more likely less home cooked meals and a high demand for takeout like Domino's Pizza. Supply and Demand Within the Georgetown area there are currently 13 ditterent restaurants that serve pizza, 3 of which are higher priced, 5 with moderate prices and 5 which sale pizza at a cheaper price usually under $10 (Urbanspoon, 2013).The cost for higher and oderate priced pizza range from $8. 95 for a small plain pizza to $19. 00 for the maximum cost of a large specialty prepared pizza for dinning in or takeout. Cheaper priced pizza range between $3. 86 to $18 in which $3. 86 is for one slice and $18 is the maximum cost for a large specialty prepared pizza dinning in or takeout as well (Urbanspoon, 2013). Although individuals in the community have many options to choose from when it comes to pizza, there is only one Domino's Pizza in the area.Therefore, demand to establis h another Domino's Pizza would be determined by the communitys preferences. Among those 13 establishments mentioned above there are 6 restaurants that deliver in which 5 of them offer late night deliver service after 12am. There are 8 restaurants that provide dine in services with only 2 of them offering late night dine in after 12am and 11 restaurants that offer takeout services (Yelp Inc. , 2013). Domino's pizza is among those establishments that provide late nights deliver services up to 2am.However, the Domino's takeout services are not provided after 10pm. With that said there is a demand to establish another Domino's pizza that will provide takeout services beyond the hours of IOpm. This will not only enefit the residents in the area but it will also be beneficial to the nonresidents and party goers that would like to grab a bite to eat after taking part in the area's late night entertainment. Short Term Goals As mentioned above, statistics show that Georgetown is an area that attracts a lot of tourists due to the shops, fine dining and entertainment.Not to mention that a large part of the population is single professionals. Therefore, the company's short term goal would be to open a new establishment in the intersection of M Street and Wisconsin Ave NW two blocks from the current operation and to attract late night orking singles residing in the area and tourists by expanding the hours of operation until 3am for dine-in and takeout and 4am for delivery. Other short term goals would be to expand the menu for our single residents and tourists by offering more selections.Currently Domino's pizza is known for their freshly prepared pizzas, wings, oven-roasted sandwiches and newly added pastas. The new establishment's menu will be expanded to add personal pan pizzas and pizza served by the slice. That way those who are dining alone will not be limited to purchasing a whole pizza. Also aking in to consideration of our health conscious customers, other variabl es the company will be considering are salads and sub sandwiches. I chose salads and sub sandwiches because pizza can be heavy and fattening and when eating late at night customers may prefer something lighter.This new menu selection will help the company in the long run because â€Å"change can help a business stay current with industry trends, which can make it more attractive to potential customers as well as help maintain current customers† Ooseph, C). Long Term Goals The company's long term goal is to receive 100% customer satisfaction by providing rompt, friendly and professional services during every encounter. Other long term goals of the company are to double revenue, become more profitable and grow the business brand by becoming and remaining number one amongst competitors.Domino's Pizza Company would forever challenge competitors by embarking on an innovative concept that targets new customers as well as grow the current population. We expect the market to respond to the changes within the new establishment and for the business to grow rapidly in the next year. Overall the company's goal is to create and maintain a reputation of excellence, consistency and ecure the company's ability to provide delicious and freshly prepared foods while becoming the leader in the pizza industry.Marketing As mentioned above our goal is to become more profitable and sustain a competitive advantage over other pizza companies in the area. The company's strategy to market the new establishment would be to create coupon books and send them by mail to all residents in the area and hand then out to individuals walking past the store. This book will feature our products at a discounted price and by one get one free deals. Coupons will also be offered online through the company's web ite and given to customers with their purchases.In addition, the establishment will offer daily deals for delivery and takeout such a free drinks with the purchase of a personal pan pizza or sub sandwich, unlimited toppings on any size pizza, free wings with any purchase over $20 or 50 cent wings with a minimum purchase of 10. The company will also give customers the option to price match pizzas with any of our competitors. This will impact the company in the short run by increasing cash flow and profitability. Conclusion In conclusion, the overall concept of this paper was to determine why Domino'sPizza Company should exercise the opportunity of opening a new establishment in my area. As mentioned, there are many places for the community to choose from when it comes to pizza. However, there is only one Domino's. Information has been provided regarding the current Domino's Pizza Company and other pizza places in the area such as their hours of operation and options for dining in or delivery. It has been determined that Domino's Pizza Company will bring something to the community by offering some of the things that the current pizza companies in the area do not such a s later hours for takeout, delivery and dine in.https://www.zillow.com/georgetown-washington-dc/https://play.google.com/store/apps/details?id=com.urbanspoon&hl=ukhttps://www.yelp.com/search?find_desc=24+hour+delivery&find_loc=Jersey+City%2C+NJhttp://www.georgetowninn.com/georgetown.aspxhttps://www.dominos.com/index.intl.htmlhttp://scs.georgetown.edu/about-scs/campus-life/getting-here/http://smallbusiness.chron.com/positive-impacts-change-business-559.htmlhttps://www.zomato.com/melbourne/best-restaurantshttps://www.yelp.com/search?find_desc=Chinese+Delivery&find_loc=Kennesaw%2C+GAhttps://www.zillow.com/georgetown-washington-dc/houses/

Hyatt Curacao Management Team and Marketing Strategy Essay

According to Willemstad Curacao (2009), Diego Concha was been named broad manager of Hyatt Regency Curacao Golf Resort, Spa as well as Marina. He oversees the entire process of the 350-room resort, provides proficient control to a team of aggravated employees and adds his noted individual touch to guest dealings. Positioned along 1,500 acres of the Santa Barbara agricultural estate, a multi-faceted luxury resort society, The Hyatt Regency Curacao is seen. With refence to Agent at home Magazine(2010), Diego is the ultimate person to open Hyatt’s latest Caribbean resort, Carlos Cabrera is the higher-ranking vice president of ground operations for Hyatt Hotels Corporation. His experiences and proficiency in the area makes him supremely fit to help fuse Hyatt’s elevated level of values with the island’s rich artistic customs and refined contributions. There are five regional directors of revenue management who maintain the revenue managers and revenue maximization system. The regional directors are associated primarily by produce type, including huge convention, resorts and trade. The panel is dedicated to making Hyatt Regency Curacao the primary choice for leisure and commerce travelers in the Caribbean. And are dedicated to genuinely capturing the atmosphere of the resort. Hyatt uses a status of the art revenue management system to offer federal direction for pricing, division strategy and staff development. Revenue management, though, is supplementary than a computer system. It is an incorporated set of business process that brings together people and expertise, with the goal of accepting the market, anticipating customer behavior and responding fast to make best use of revenue opportunities that arise. Marketing strategy of Hyatt’s is planned to secure and build product value and awareness while gathering the specific business requirements of hotel operations. Creating and differentiating the brand location of Hyatt and our sub-brands is essential to growing Hyatt’s- brand first choice and demand, rate premium and linked business imperatives. Hyatt is paying attention on targeting the distinct consumer segments that each of our brands serves and sustaining the needs of the hotels by systematic analysis and appliance of data and analytics. There is a corresponding and integrated communication approach for the Hyatt master brand and each of the sub-brands from corner to corner in every distribution channel. They intend to retain and exploit the potential revenue of our existing customers and expand the number of new guests through an advertising approach powered by data and analytics. Sophisticated, quantitative strategic analytics and predictive model identify the most profitable customers, enabling Hyatt to leverage preference in all facets of marketing. The model is at present being utilized to enhance the value of our most loyal guests, the Gold Passport members, and inside three years, it will be activated all over the enterprise. Hyatt’s coordinated marketing initiatives gain a sub-set of hotels and resorts, as well as regional programs. Cost allotment is based on the balanced share of actualized room revenue for trailing twelve months of participating hotels in the beleaguered business segment. These include Summer Weekend vacation and Hyatt’s of Florida Group Marketing. It has full-service sumptuousness hotel will feature continuous water views on three sides, white sand beaches, a four-thousand square foot Hyatt Pure spa, separate twenty-four Hyatt Stay Fit fitness center, Camp Hyatt, several outdoor pools . The Corporate Marketing faction assigns a hotel marketing manager to each hotel to help market their personal property. The hotel marketing manager then assesses the property’s business requirements, issues and revenue- objectives and assists in the progress of the brand and promotional marketing programs. Hyatt’s marketing strategy is intended to secure and build brand value and awareness while meeting the precise business needs of hotel operations. Building and differentiating the brand location of Hyatt and our sub-brands is essential to increasing Hyatt’s brand preference and claim, rate premium and associated business imperatives. Hyatt is focused on targeting the diverse customer segments that each of our brands serves and sustaining the needs of the hotels by thorough analysis and use of analystics and data. Their intention is to retain and maximize the possible revenue of existing consumers and expand the number of new guests through a marketing approach powered by data and analytics. Sophisticated, quantitative planned analytics and predictive modeling identify the most profitable customers, enabling Hyatt to leverage partiality in all facets of marketing. The model is currently being utilized to improve the value of our most loyal guests, Gold Passport members, and in three years, it will be activated all over the enterprise. Coordinated Hyatt’s marketing initiatives benefit a sub-set of hotels with resorts, and also regional programs. In conclusion the business has been established in a manner that only good management can make it be what it is today. It consists of highly qualified personnel; this is from the manager to the staff. Hyatt Curaccao has a well market strategy with brand, analytic, field market, proper revenue management and management team. The Cost allocation is based on the balanced share of actualized room revenue for sprawling twelve months of participating hotels in the targeted business section this runs for a period of twelve months in order to stabilize the business. The Corporate Marketing group selects and assigns a hotel marketing manager to every hotel to help market their personal property. The marketing manager of the hotel assesses the business property, issues and revenue objectives and assists in the improvement of the brand and promotional marketing programs. This is all done in a professional manner.